“We believe interactivity is a key product differentiator for Fubo and, with these immersive experiences built into our live streaming product, we can offer the most personalised – and customisable – sports and entertainment television experience.” SportsPro says…įuboTV may only be offering free prediction games at present, but this latest development offers a clear indication of what many within the industry believe is the future of streaming – especially in the US given the liberalisation of gambling laws in many states. “With this weekend’s launch, FuboTV will become the first live TV streaming platform to offer pick’em games integrated into the video experience with a direct gateway to an owned-and-operated sportsbook,” said Mike Berkley, chief product officer, FuboTV. “We will continue to build our fully unified streaming TV and sportsbook experience with the rollout of more interactive features this year.”įuboTV, which began in 2015 as a soccer streaming service before expanding into live television, believes it is a cable TV replacement service with a degree of flexibility and interactivity that cannot be matched by legacy platforms. We believe our built-in video audience will allow us to acquire users more efficiently, with a limited amount of marketing spend. “This industry-first integration has been popular with consumers, and … we’re already seeing encouraging early signs of the flywheel effect between FuboTV and Fubo Sportsbook. “Our mission is to transform the TV experience through interactive engagement, including free gaming and real-money wagering, into streaming video,” said David Gandler, FuboTV chief executive. StreamTime Podcast | FuboTV co-founder and CEO David Gandler on plans for global domination
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